Digital Marketer Apprenticeship
LEVEL 3 APPRENTICESHIP
18 MONTHS | REMOTE LEARNING
Overview of the role
The primary role of a digital marketer is defining, designing, building and implementing digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
New or existing employees
This apprenticeship is suitable for those looking to develop their skills, whether they are a new employee wanting to learn and progress, or existing employees looking to retrain or upskill within their industry.
- Training tailored to your business needs
- Reduced training costs
- Boost employee morale and productivity
- Give you the competitive edge
- Improve profits
- Future-proof your business
- Free nationally recognised qualification
- Earn whilst you learn
- Alternative to university
- Gain practical and relevant experience
- Fast-track to a career
The apprenticeship will be delivered via a blended approach which will include workplace coaching and online bite-sized training with distanced support. This will include:
- Development of the learner’s knowledge, skills, behaviours relevant to the job role
- Level 2 functional skills where appropriate
- End-point assessment preparation
This is when the individual will learn the skills, knowledge and behaviours which will support them for their end-point assessment. The apprentice will undertake a combination of activities, such as group and individual learning-based sessions, specialised mentoring, shadowing, bespoke resources and off-site visits in order to support their learning and development.
After 18 months teaching and learning, you, your training provider and the learner will review the learners journey and decide whether it is the right time for the on-programme assessment.
This is when the learner will need to demonstrate they have learned the required knowledge, skills and behaviours, through a scenario-based knowledge test, a competency-based interview, an evidence-based portfolio and a professional discussion relating to the evidence of competence and achievement in the apprentice role.