Marketing Executive Apprenticeship
LEVEL 4 APPRENTICESHIP
15 – 21 MONTHS | REMOTE LEARNING
Overview of the role
The primary role of a marketing executive is working with the marketing manager to design and deliver marketing plans, managing projects, liaising and networking with multiple agencies, organising and attending events such as conferences, seminars, receptions and exhibitions and collecting and analysing information to understand target audience and customer behaviours.
New or existing employees
The apprenticeship is suitable for those looking to develop their skills, whether they are a new employee wanting to learn and progress, or existing employees looking to retrain or upskill within their industry.
- Training tailored to your business needs
- Reduced training costs
- Boost employee morale and productivity
- Give you the competitive edge
- Improve profits
- Future-proof your business
- Free nationally recognised qualification
- Earn whilst you learn
- Alternative to university
- Gain practical and relevant experience
- Fast-track to a career
The apprenticeship will be delivered via a blended approach which will include workplace coaching and online bite-sized training with distanced support. This will include:
- Development of the learner’s knowledge, skills, behaviours relevant to the job role
- Level 2 functional skills where appropriate
- End-point assessment preparation
This is when the individual will learn the skills, knowledge and behaviours which will support them for their end-point assessment. The apprentice will undertake a combination of activities, such as group and individual learning-based sessions, specialised mentoring, shadowing, bespoke resources and off-site visits in order to support their learning and development.
After 15 months teaching and learning, you, your training provider and the learner will review the learners journey and decide whether it is the right time for the on-programme assessment.
This is when the learner will need to demonstrate they have learned the required knowledge, skills and behaviours, through a scenario-based knowledge test, a competency-based interview, an evidence-based portfolio and a professional discussion relating to the evidence of competence and achievement in the apprentice role.